By now our software was reaching people in over 100 countries and had been translated into 30 languages.
Being spread over two counties and three offices wasn’t ideal, so in 2017 we moved into our current home, the original Walls Ice Cream HQ in Gloucester. The building is a bit like a Viennetta, ugly on the outside but delicious once you dive in. The transition from agency to software company complete, it was time for the next chapter.
Companies were moving away from buying and building software to licensing software as a service (SaaS), so we turned products that provide better value and enjoy a constant feedback loop enabling them to continuously improve.