It all started in 2002 with a few people in a tiny office we shared with two other companies in the small village of Watlington in Oxfordshire. River started life as a creative agency designing, building and managing incentive programmes. The hard bit was finding companies to do it for.  


Every good story has its turning point moment, often accompanied by a huge slice of luck. In mid-2003 we won a chunky contract with Mercedes-Benz, who liked our proposal so much, they overlooked the fact we had no accounts, no credit history and a county court judgement against one of our key suppliers. That was rare then; it wouldn’t happen today. 


BP joined Mercedes-Benz as one of our early customers – both of which are still customers today, connecting, appreciating and sharing stories using Rippl. Others soon followed and we were on our way.